Glenn Beck is famous for getting to the truth of things, here’s one truth he may have overlooked…
My company, Survivalist 101, sells food storage and other survivalist gear. A little more than a month ago I inquired about advertising on Glenn Beck’s website, The Blaze and was told “We are not accepting advertising from companies that provide food storage.”
According to the sales rep I spoke with, they had just landed a three million dollar contract from a food storage company that prohibits competing companies from advertising on their website. I was told at that time that they could not tell me who the new advertiser was because of “contractual issues.” And to be fair, I get that. If I was the rep who landed a $3,000,000 deal, I would be equally tight-lipped too for fear of losing the deal.
It would appear though, that the company they chose is the same company that we just mentioned in an article that we did about food storage companies and dishonest advertising. The food company that we exposed was “Food4Patriots” and the company that they are in bed with is “My Patriot Supply,” which is predominantly on Glenn Beck’s website, The Blaze.
In full disclosure, the ads that I saw on The Blaze were being served by a company called “Adshuffle.” An advertising company that tracks and targets customers with cookies that they place on their computer when they visit websites around the web. Here is what Abine, an online privacy advocate, saysabout Adshuffle.
adshuffle.com is a domain used by AdShuffle which is an advertising company that is part of a network of sites, cookies, and other technologies used to track you, what you do and what you click on, as you go from site to site, surfing the Web.
Over time, sites like adshuffle.com can help make an online profile of you usually including the sites you visit, your searches, purchases, and other behavior. Your profile can then be exchanged and sold between various companies like adshuffle.com as well as being sold to other advertisers and marketers.
As of this moment, the My Patriot Supply food storage ads are the only food storage ads you will see on Glenn Beck’s website, The Blaze. What’s more, these ads are specifically designed for The Blaze, as seen in the ad below that says “The Blaze Exclusive.” Which means, they are directly targeted to that site, via an ad serving company or The Blaze. Take from this what you will; the answer is pretty obvious to me.
But, Forget All of That …
My real beef lies with how My Patriot Supply, and others of their ilk, market their products to unsuspecting food storage shoppers. In my opinion, it’s down right dishonest. Allow me to demonstrate…
My Patriot Supply “One Year” Supply Menu
Total Package ~ 299424 Calories. Equals 820 Calories per day.
|Total Calories||$$$ Price||Days at 2000 Calories|
|Wise Food Storage||687,840||$4589||344|
|Legacy Food Storage||802,880||$3990||401|
|Survival Cave Foods||722,640||$3899||361|
|My Patriot Supply||299,424||$1695||149|
If the first thing you noticed above is the price, that’s exactly what they want. They want you to think their “one year food package” is cheaper, when it’s not. It’s simply half of the food that you will find from other company’s that advertise honest serving sizes and calories.
How many calories do you eat a day? If you are skinny as a rail, maybe 1200, if you are on a diet, maybe 1500. However, if you are like 70% of America, and follow the USDA guidelines, you eat around 2000 calories.
Advertising a “One Year Package” that has LESS that 6 months of food, by normal standards, is nothing more than a marketing gimmick. A gimmick that could gravely affect you and your family when you need it the most in the darkest of times.
Here is a chart of recommended calorie intake by age and sex. Remember when looking at this chart that the My Patriot Supply “One Year Food Supply” has less that 850 calories a day, and a lot of the servings that they brag about are from powdered milk.
How Do They Get Away With This?
They justify selling this package as a “One Year Package” by selling the customer on the servings. The typical pitch is “3 servings a day for 12 months,” or ” 1728 serving One Year supply.” What they do not tell you is that their servings are MUCH smaller than the competition and watered down by adding drinks (powdered milk) to make it appear as if you are getting more food than you actually are.
Predictably, their defense will be something like “our food storage packages are meant for survival and not as a diet replacement.” Which is fine, in a survival situation one would expect to eat less food. However, if you buy a “one year package” and use it as they recommend, you will most likely become malnourished during the course of that year.
I’m not a dietician, so I can’t say wether or not you will become “malnourished” from eating 820 calories a day for a year. But I can tell you with all certainty that you will lose weight, and not at a healthy rate according to most diet planners.
Is This Just an Oversight on Their Part?
Well, if you think about it logically, they create the recipes, the serving sizes and the overall menu and have it built for them buy a dehydrated food processor. Do you really think they just “whiffed” on counting the calories? Or is it more likely that their marketing plan from the beginning was to advertise cheaper packages than the competition by selling people on how many servings they get each day? I’ll leave that up to you.
I’ve written on this extensively, you can get a better idea of the tricks food storage companies play in our Food Storage 101 tutorial found here. Or you can read all of our food storage articles here. If you are interested in buying food storage at the lowest possible prices, advertised and displayed in a respponsible way, please visit our Survivalist Store’s food storage department here.