Hey guys. Doing our research on food storage vs. marketing companies we came across this gem of a company: Food4Patriots.com. If you have been on Facebook for any length of time you have probably seen their marketing infomercial pitch page.
It usually flies under a heading like ” What FEMA doesn’t Want you to Know” – “The Government is Stockpiling Millions of Pounds of Food Storage.” Basically, their ads are all about selling the “sizzle” of food storage, not the food storage itself.
The first thing to know is that Food4Patriots is a MARKETING company owned by Allen Baler, not a food company. They, as does my company, own multiple websites in multiple niches. (You can see a partial list here.) They dropship their food from a company in Indiana called MyPatriotSupply, a dehydrated food packing and marketing company.
I spoke with a representative at MyPatriotSupply today asking about Food 4 Patriots and she was very clear that she had nothing good or bad to say about that company other than the owner of that company was a “great marketer” “and he was one of their biggest clients.”
So Far So Good: Where’s the Rub?
If you haven’t seen the pitch-page, take a minute to review it. In fact, if you want to buy food storage from f4p, it’s nearly impossible to buy their food unless you go through their sales funnel. The pitch page starts off about like any other pitch page does, playing on your fears.
Fear of losing a good deal, fear of not being able to get food storage when you need it, or the worse fear of them all, not being able to provide for your family. The pitch man is called “Frank Bates” and the pitch is his personal story and the struggles he has had to overcome.
You must act quickly! — the video repeatedly hammers home, implying that time is running out to secure your stock of preserved “survival foods,” available in 72 hour, one month, and three month packages.
Their “unique” low heat dehydration method ensures the food will be safe for 25 years, plenty of time after the “coming food crisis” created by “food mobs” of “freeloading people embracing the idea of a few hard working patriots supplying all the food and the labor, and the rest sitting back and getting a handout.”
Sigh, Let’s Break This Down … I will stop listing the inaccuracies when I get tired.
1. First the pitch man. There is no person named “Frank Bates” that lives in Tennessee that is associated with Food4Patriots. He and his story are fictitious. I poked around quite a bit trying to locate Frank Bates. The only public image ever identified as Bates is tracked back to its source, a now-deleted stock photo taken by an Austria-based photographer named Kemter.
2. “I can probably make more money selling out to FEMA.“ Well Frank, if you do not own or make the food you are hocking, how are you going to sell out to FEMA? By the way, FEMA regularly purchases food storage, way below the retail price you see anywhere online, it’s kind of what they do. They are called the Federal Emergency Management Agency, and they are first responders to all types of disasters. What the video doesn’t tell you is that it is FEMA’s job to source foods for these occasions. I spoke with a representative from MyPatriotSupply who told me that she personally saw the famed email from FEMA that the video touts … but it has now been lost or unavailable.
3. “You must act now to secure your stock of preserved “survival foods.” Yes, “survival food” is selling at a rapid pace. However, since the creation of this niche, arguably made popular by Y2K , this industry and the suppliers to this industry have multiplied exponentially, virtually unequaled by any other products in that time range. Food storage is more available now than any other time in the history of the food storage market.
4. “Keep this to yourself, we don’t want this getting out on Facebook.” So you spend thousands of dollars each week ADVERTISING ON FACEBOOK? Really Frank?
5. Why would a company that is called Food 4 Patriots have their company based out of Panama? The country, not the beach resort. Panama is a 100% Tax Haven: Non-resident Panamanian International Business Corporations (IBC’s) and Private Interest Foundations do not pay tax on any of their income, nor do they have any reporting requirements to the Panamanian government. Here is a copy of the Whois report that companies must file with ICANN when registering domains:
Creation Date 2012-09-04 11:44:00Z
Registrar Abuse Contact Phone: +1.4252744500
Domain Status: clientTransferProhibited
Registry Registrant ID:
Registrant Name: WHOISGUARD PROTECTED
Registrant Organization: WHOISGUARD, INC.
Registrant Street: P.O. BOX 0823-03411
Registrant City: PANAMA
Registrant State/Province: PANAMA
Registrant Postal Code: NA
Registrant Country: PA
Registrant Phone: +507.8365503
Registrant Phone Ext:
Registrant Fax: +51.17057182
Registrant Fax Ext:
Okay, if you watched the video, you know I can keep going on pointing out the inaccuracies of their claims, but I would rather move forward and let’s discuss the actual food aspect. This whole scare-pitch is centered around you buying some survival food.
So, let’s talk about the food.
This is where I was pleasantly surprised. My Patriot Food Supply stacks up a lot better than I thought it would against the competition. There are a few caveats. For one, they market their food by the serving and by time. (To keep things honest, I compared evenly priced food packages, not their serving or time claims.)
If you notice below, My Patriot Food Supply calls their package a “3 Month Food Supply” that has 432 Servings! They, and others in this market, do this because most people are too lazy to do the math and will blindly choose the least expensive “3 month package.”
In reality, this package will only last the average person around 40 days. So, if you buy this food storage package thinking you are getting a 3 month food supply you will have to get used to living on 898 calories a day, not the 2000 calories a day the FDA recommends. Other than the packaging and marketing, they stack up calorie to calorie with the big boys. We will be doing taste tests and other tests on the MyPatriotSupply in the future.